We found:
45% of females play video games
84% of women own a wii - could be due to more games on this console being aimed towards women
85% of men enjoy competing against each other
42% of men said the price didnt matter w women dedicating thier time to other things such as TV
88% of women said price did matter - Would rather spend money on other things
Conclusion:
Women are put of by the price and themes of games, for example violence and so they would rather buy something elce, where as men are natural competitors and so like the idea of gaming and competing against each other in the gaming environment.
Solution:
Women use social networks more so gaming industries could develop social aspects to games that can allow them to play with friends on facebook etc
Use cartoons characters that target both sexes as this will imply anyone can play together
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